Dr.Cardin Lab: May 2010

Dr.Cardin Cross with Hot FM - SEP 2009

Dr.Cardin- Jetaire Series X sobar

Native style

Shoemaker Dr. Cardin wows us again with a couple of DC White shoes

It’s time for some Ethnic
Studies 101! Quit your
whining – our classes
are actually fun. Native
Americans - You might
know them as Red Indians, but the
the proper term is Native
American. They’re kinda like our
Orang Asli. And just like our Orang
Asli, their culture is very
fascinating. But before we ramble
on and on about it, let’s focus on
something that could make your
life a whole lot better – specifically,
your feet.
We’re sure you’ve heard of
moccasins? We’re even more sure
that you’ve owned a pair (or four)
before. Well, in the late 1980s and
1990s, they were all the rage,
and with every reason.
They were comfortable, hardy and,
surprisingly, stylish. But Native
Americans have been wearing
the moccasin for at least
a hundred years already.
They made theirs completely by
hand, so you know they ensured
quality for their own feet.
Inspired by the Native
Americans and their trendy, longlasting
footwear, Dr. Cardin began
researching and designing a
series of moccasins in 1994 and
released the moccasins to the
world in 1997. Needless to say, it
was a hit. Ever since, Dr. Cardin
has instilled the essence of Native
Americans in every pair of their
shoes. Whether it’s a straight-up
moccasin or a more contemporary
shoe, you’ll definitely see plenty of
Native American influence in their
designs.
This season, Dr. Cardin releases
the DC White Ado and the DC
White Ethnic. We like that both
shoes keeps it simple, elegant and
classy. You could wear it to the
gym, the club, the mall or even the
office. Each shoe has some of Dr.
Cardin’s finest tech. For instance,
on the outsole of the DC White Ado
are “21 Horizontal Lines” which
helps release tension and allows
greater flexibility when you walk.
The outsole is made of one piece
of ultra-durable leather, which is
stitched together at the top. Thanks
to that, it grips the ground really
well for all your bison-hunts. Or, uh,
window shopping. The midsole has
extra cushioning for extra comfort,
and the upper is the classic
moccasin at its best. It conforms
to the natural shape of your feet
and has a back seam gathered at
the top of the rounded tow. With
the DC White Ethnic, you’ll get a
more contemporary sneaker design,
influenced by the Native American
boomerang. Comfort, style and
quality are all guaranteed in the
Ethnic.
So if you’re tired of your flashy
shoes torturing your feet or your
comfortable shoes making you look
like a doofus, it’s time to go back
to basics. It’s time to go native. It’s
time to pick up a DC White.

稳步疾走的时尚品位

每一对鞋子的完成，虽然在高科技的今时今日，不少工序背后无可否认都有机器代劳，可是真正带出品牌精神和设计风格的，往往是机器绝对没有办法代为操作的技术及经验。DR.CARDIN随着之前推出第一代DC WHITE系列鞋子受到极为热烈的反应，特别为DC WHITE添加一系列名为LUXURY CLASS的鞋款。所谓LUXURY CLASS，显然是在设计和品质上，极力朝经典鞋款靠拢，并且选择深受品牌拥趸欢迎的ADO鞋款作为基调，改造成ADO与街头帆布鞋概念和形态融合的优质产品，亦在设计上刻意保留了顶级皮革原有的风味，彰显独特的时尚品位及优雅的人文气质。
此外，DC WHITE在鞋底设计的构造上加入贴心而实际的功用，将“脚底按摩”的足部保健理念采纳其中，此设计不但具有脚底按摩相近的作用，在长途步行时可以缓解腿部疲劳，更可以有效减缓足部在长途跋涉时所面对的压力，促进血液循环，对脚脖、脚跟、脚踝都包含保护和强化的作用，从中体验更轻松、更稳重的步行感受。而且，独特的排气阀设计，更具有排气、吸汗、通风等功效，令双足保持绝对程度的舒适和卫生。

甚至，DC WHITE也体贴的研发出一款能够与鞋身紧密相连的鞋底，鞋身与鞋底统共采用123针人手织线，牢牢地缝合为一，不但结合现代技术与传统手工开发突破性发展，自信地展现出品牌特有的设计精神，完全杜绝许多鞋子“不过是穿了一阵子的鞋子，即发现鞋底脱落问题”，在造功上尽显名牌鞋履的

至于MOCKASINN，是RED INDIAN大约在1776年所研发出来的一款鞋子，其鞋子的结构颇为特别，都是用人手编制而成，质感极为舒适。DR.CARDIN设计师认为RED INDIAN的民族精神与文化修养，其实十分适合汲取其精华，以作为鞋款的设计元素，因此在1994年初，即开始搜索有关RED INDIAN的文化背景，从中研发出一系列的MOCKASINN鞋子，并于1997年推出第一双MOCKASINN鞋子。自此之后，RED INDIAN充满民族色彩的人头肖像，理所当然成为DR.CARDIN极受触目的品牌商标，爱鞋者只要一看到RED INDIAN商标，就会认定是DR.CARDIN的鞋子。DR CARDIN自推出MOCKASINN鞋子以来，好评如潮，深受欢迎，是于一直延续RED INDIAN的民族精神，并且不断地改良和求进，输入新的元素，以便RED INDIAN 与DR CARDIN的神髓可以融合为一。所以最新球鞋设计，也将红印第安人的文化渗透其中，将红印地安人的传统捕食武器“回力镖”Boomerang转换成鞋子的显要Icon，成为设计当中最抢眼的一环。